Fashion brands

Six must support Latinx-owned fashion brands

Awake NY pays homage to NYC while offering chic sportswear. (Photo courtesy of Awake NY)

Whether you’re looking for sporty hobbies, a glamorous new outfit, or a fun new pair of shoes, it’s time to turn to the world of Latinx fashion brands. From fashion to business, the community has a big influence on what we consume on a daily basis. The creators of Latinx draw on their culture, art, traditions and history, which paved the way for a powerful fashion world.

With the start of Latinx History Month, it’s time to leave Shein behind and begin the journey of lifelong support for Latinx fashion brands and the people who support them with these six companies.

Kiki the Mark by Kiana Davis

Miami-based designer Kiana Davis launched Kiki the Brand in 2017 to create swimwear that empower women of all shapes and sizes.

“I like to wear things that make me feel sexy and confident, and that allow me to show off my body, so I want to make girls feel the same,” Davis said.

The brand has a strong emphasis on sustainable fashion, while relying on vivid colors and patterns to make its swimwear, as well as its clothing, fun and unique. Davis sees fashion as a form of self-expression meant to flatter every individual. Fast forwarding several years, celebrities like Bella Hadid and Skai Jackson have shown love for the brand – it’s time you did too.

Kiki the Brand can be found on Instagram @kikithebrand or via their website.

Wake Up NY by Angelo Baque

Former Supreme Brand Director Angelo Baque founded Awake NY. Awake NY is a streetwear brand that uses a lot of logo-based pieces. It first saw the light of day in 2012 and has a serious focus on activism for social justice. The brand has partnered with many companies, from Montclair to Reebok, while still remaining rooted in its New York heritage. The brand has even partnered with MLB to create unique collections that appeal to a wider audience. Brand independent merchandise can be found online.

Awake NY reflects the diversity of New York City and is the place to look for menswear, streetwear, and ’90s athletic style.

Immigrant children of Daniel Buezo and Welleh Dennis

“For us, the mission is clear. Encourage the people you believe in, stimulate the minds you admire, energize the community you love.

Buezo and Dennis are both first-generation Americans, and the name was created to both honor their own heritage and recognize that many people, made from different fabrics, are united as a whole by their immigrant experience. .

The brand consists of cute hats, tote bags and athletic wear such as sweatshirts, shorts, t-shirts and sweatshirts, all branded with their uplifting messages. The brand is also working to create collaborations on socially pressing topics, such as voting, hunger, sexual orientation and love. Kids of Immigrants clothing can be purchased on the brand’s site, but their recent collaboration with Vans is featured on the Vans site.

GRL collective by Kristine Rodriguez

Grl Collective is a lifestyle brand founded by Latina, selling everything from prints to accessories, “for the grls who give f * ck”.

Twenty percent of the proceeds are donated to fund the Sambhali Trust, which supports girls’ education efforts in India. Donations are also made to Black Lives Matter and RAICES Texas. Their clothing places a strong emphasis on sustainable and ethical production, including environmentally friendly packaging.

On their website, you can find everything from designer clothes with good social messages to Topo-Chico themed candles and everything in between.

Stray Rats by Julian Consuegra

The Miami-based graphic and graphic streetwear brand is driven by a unique mentality. Rats are everywhere and also nowhere. They have been declared to be repugnant by society, and it takes a special kind of person to like what many don’t like.

Stray Rats is a leading hypebeast brand, sold in drops on their website and sought after by many. It reflects an appreciation for the music, skateboarding, culture and essence of Miami. The brand has connected with an incredibly diverse range of artists and is characterized by its amalgamation of credentials expressed through creative graphics.

Stray Rats pieces can be found at high end stores selling hypebeast pieces across the country, and are the perfect addition to your wardrobe for looking cool, supporting Latinxes, and making a statement.

Elaluz by Camila Coelho

Camila Coelho made her debut as a YouTuber and fashion and beauty entrepreneur. She has now amassed over 9.2 million followers on Instagram. She has now created a clean, cruelty-free makeup brand called Elaluz.

From oil infused lip glosses to bronzing powders to blemishes on the cheeks, Elaluz has it all. The products can be purchased anywhere from major makeup retailers, such as Ulta, Net-a-Porter, and Saks Fifth Avenue.

“No one-line beauty store, so I didn’t feel the need to build a full brand. Instead, I focused on my must-haves that I really believe in, the ones that help me bring out my beauty from within, ”Coelho said.

The brand is committed to inclusiveness, luxury and transparency.

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