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Many fashion brands claim to be sustainable, but there is no real consensus on what it means to be truly sustainable in fashion. Some brands use recycled materials and others promote resale programs. But these practices alone are not enough to counter “greenwashing”, which is defined as presenting externally to the public as environmentally friendly without transparent facts. Doing your own research is key. Some sites can help you along your buying journey, including Good on You, which establishes brand ratings by price point based on designers’ production methods.
We’ve narrowed down a list of nine labels – Abacaxi, PH5, Bassike, Loti, Hanifa, Collina Strada, Lisa Folawiyo, Tracy Reese’s Hope for Flowers and Marrakshi – that are exploring ways to improve their sustainability efforts even further. in 2022.
Most of these brands are run by founders and creative directors who create small batches of bespoke clothing so as not to overproduce and cause waste. These brands maintain work environments that reflect their priorities (think solar-powered buildings and materials, and machines that aren’t outsourced).
The designers here come from different backgrounds and walks of life, but they all share a mission of working to improve industry standards. Some brands, like PH5, even send out sustainability reports year after year so shoppers can directly track their progress.
Ahead, check out the enduring info shared exclusively with POPSUGAR on what to expect from these labels, and shop a standout piece of each now.