Althea Wiles, Creative Director for Rose by Sharon Floral Design Studio and florist educator for J Althea Creativerecently participated in Influencers who brunch campaign in Little Rock, Arkansas. Each participating influencer received a personalized floral piece of jewelry at Wiles’ brunch, created with their individual social media fashion and style in mind. Mary Kate Whitmire with Chic Little Honey and Alisha Curtis with Style in the Rock received dainty floral bracelets, while Sarah Jo Reynolds with XOXO Sarah Jo and Karen Alejandre with Kay P Beauty XO received floral necklaces. Each gift was carefully wrapped and delivered by Althea Wiles during the brunch photo shoot.
“I have always been inspired by the design tutorials produced by Passionflower Sue. For this series created for the Influencers Who Brunch campaign, we used chrysanthemums, protea, mimosa, hyacinths, hypericum berries, scabiosa, astrantia, spray roses, ranunculus, anemones and tulips parrots. The plays turned out to be cheerful and dynamic, as did the campaign and the team involved,” says Althea Wiles.
“Althea’s living floral accessories are always a big hit. She can create necklaces, rings, earrings, hair accessories, handbag ornaments, ascots and much more. Her final pieces for Influencers Who Brunch were beautiful, wearable, and accessible to the everyday woman,” says Meredith Corning, public relations agent for Althea Wiles.
By nature, these unique pieces are eco-friendly, especially when used in conjunction with local flower farms. Althea Wiles has developed longstanding relationships with farmers in her area and encourages the use of local resources whenever possible. Wiles’ extensive knowledge of flowers and flower substitutes is a bonus for environmentally conscious consumers who don’t want to sacrifice style for their purchasing standards. Wiles continues to educate its florist training clients on how to become a florist, run the floral design business, and teach florists how to incorporate sustainable practices into their own systems.
About Althea Wiles: Althea Wiles is the founder and educational director of J Althea Creative, a florist consulting program in Fayetteville, Arkansas. She is also the owner and creative director of the Rose of Sharon Floral Design Studio. Althea earned her Bachelor of Arts degree from Hendrix College and later earned her Arkansas Master Florist certification. Her design studio attends 75-100 weddings and events a year and has been recognized by local and national publications in addition to being a featured artist for Art in Bloom gallery exhibitions chosen and hosted by the Crystal Bridges Museum of American Art. She was also a professor of floral design in the Department of Horticulture at the University of Arkansas.
Participating influencers: Mary Kate Whitmire with @chiclittlehoney • Sarah Jo Reynolds with @itsmesarahjo • Alisha Curtis with @alishacurtis • Karen Alejandri with @kaypbeauty_xo
Participating team members: Art/Photography by Sydney Rasch • KB Studios • Rose of Sharon Floral Design Studio • Meredith Corning PR • Meredith Events • Vibrant Occasions Catering • Our Mobile Kitchen • The Modern Rock
About Us: Rose of Sharon Floral Design Studio is based in Fayetteville, Arkansas and is operated by Althea Wiles, a florist educator who teaches clients the craft of floral design through her consulting business, J Althea Creative.
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