Fashion brands

Indian BlueKaktus helps fashion brands improve their performance

BlueKaktus, India’s leading fashion and lifestyle supply chain software, has partnered with the country’s top fashion brands to deliver top-notch customer experiences. Through its suites of technology solutions, BlueKaktus helps companies achieve operational excellence, even with COVID-19 restrictions and subsequent lockdowns.

As the masses settle into the ‘new normal’, clothing brands are witnessing an increase in sales, leading to an increase in demand. BlueKaktus plays an increasingly critical role in the end-to-end supply chain. It enables apparel companies to transform and be flexible, quick and nimble enough to navigate the changing times, the company said in a press release.

Gunish Jain, CEO, BlueKaktus said: “So far this year, we have seen an improvement in buying sentiments compared to the previous year. , at BlueKaktus, enable manufacturing, supply, and retail businesses to improve time, cost, and performance with our suites of technology solutions. Our platform has boosted the productivity of our partners, delivering a superior experience to end consumers.

BlueKaktus, India’s leading fashion and lifestyle supply chain software, has partnered with the country’s top fashion brands to deliver top-notch customer experiences. Through its suites of technology solutions, BlueKaktus helps companies achieve operational excellence, even with COVID-19 restrictions and subsequent lockdowns.

Anindya Ray, Sourcing Manager, Arvind Fashion Limited said, “The BlueKaktus Sourcing Suite has helped us gain significant visibility into our supply chain. Our suppliers and sourcing team are now available on a single platform, which has allowed us to reduce lead times and improve the productivity and product quality of our sourcing team. We view BlueKaktus as an integral part of our strategy as it enables fast deliveries and allows us to react quickly to dynamic market conditions.”

Deepak Ahuja, Sourcing and Quality Assurance Manager, Max Fashions India, Landmark Group said, “BlueKaktus has enabled the digitization of our supply chain with visibility into production status and quality. This has allowed our teams to be more efficient and has helped our suppliers better align with our business goals. Thus enabling a transparent, flexible and reliable supply chain.

By FY26, India’s textile and apparel industry is expected to reach $190 billion. Investing in digital platforms offers apparel companies tangible benefits with a fully digitized value chain. BlueKaktus, with its digitized Single Source of Truth (SSOT) platform, brings full data transparency between internal and external stakeholders, enabling consistent supply chain control and orchestration. The company also relies on artificial intelligence (AI) and machine learning to generate real-time insights, eliminate time-consuming tasks, analyze various scenarios, and ensure timely deliverables.

By bringing all stakeholders together on a single platform, BlueKaktus enables dramatically high efficiencies across the entire fashion supply chain. Every month, the company facilitates the sourcing of products worth $120 million through its platform. With 20 years of industry domain knowledge, BlueKaktus works with over 1,800 suppliers and has incorporated industry best practices by automating business processes. Committed to supporting sustainable fashion, BlueKaktus helps brands and manufacturers reduce inventory levels by 30-40%, according to the release.

Fibre2Fashion (KD) News Desk