Most people know how difficult it can be to gain traction in an ultra-competitive industry. It is often the case that individuals get their first big break if they know of established parties in the industry who can catch the eye and vouch for them.
Famous fashion brands are taking this approach by supporting young designers, giving them valuable time in the spotlight.
Dolce & Gabbana supports a young London designer
Dolce & Gabbana is an instantly recognizable name in modern fashion culture. This is true even among people who don’t follow the industry closely and follow the latest trends. And, for those for whom fashion is an enduring passion, it means a lot when the famous brand supports emerging designers.
London-based designer Sohee Park was the target with her Miss Sohee label. Dominique Dolce and Stefano Gabbana would have been dazzled by how Miss Sohee’s articles were full of authenticity and freshness and insight into the designer’s future potential. They also mentioned that the future of fashion belongs to young people.
Their decision to praise and emphasize Miss Sohee products will undoubtedly give hope and inspiration to other young people in the industry.
Dolce & Gabbana is no stranger to staying in tune with youth culture. In 2018, the company opened a store aimed at millennials. It was designed with social media activity in mind, giving people plenty of opportunities to take Instagram-worthy snaps for their feeds.
Dolce & Gabbana presents young talents in store
To be distinguished by Dolce & Gabbanalike Sohee Park isn’t the only way to bring well-deserved attention to young designers. Spiga 2, one of the brand’s stores in Milan, has been transformed into a store that sold several brands by young international creators.
This happened more than ten years ago, proving how Dolce & Gabbana has a long history of helping younger generations of fashion talent receive more publicity.
As well as offering options from young, established and newer designers, the Spiga 2 store featured D&G accessories. This way, shoppers could experiment with creative ways to mix pieces from a brand they know well, as well as less familiar labels.
Deciding to use such a physical store at a time when online shopping was already well established also says a lot about Dolce & Gabbana’s intentions. Being able to touch and try on a young designer’s products in a store helps people feel excited about buying items and imagine how they might wear them.
The artist Theaster Gates collaborates with Prada for the incubator
Young designers are particularly likely to benefit from the support of big names if they are part of minority groups. Chicago based artist Theater doors knew that when he partnered with the Prada group and his own Rebuild Foundation to launch an incubator project for people of color.
This includes, but goes beyond, people in the fashion field. Creatives are also eligible if their work relates to industrial or graphic design. People who design furniture can even apply. The Dorchester Industries Experimental Design Lab will be the avenue through which incubator members will showcase their work.
People are nominated for the incubator by respected people in the industry. Then, those who pass the selection process receive financial support and the opportunity to enroll in courses and network with design leaders.
Designers often work for years before being discovered. Some remain dedicated to their craft and never become known worldwide. There’s no way to know for certain which of the world’s up-and-coming designers will eventually achieve the fame they so desire.
However, efforts like these show the vital role that seasoned designers and fashion brands can play in helping young people get started. People who receive this support can go on to long and successful careers that allow them to pay for the help that was so essential to them by giving it to other budding designers.