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High-end fashion site Net-a-Porter partners with online art platform AP8

THE WHAT? Net-a-Porter is branching out into the world of fine art through a partnership with online platform AP8, with art being sold through Net’s homeware category from $2n/a May, according to WWD.com.

THE DETAILS The contemporary works will be sold on the predominantly fashion and beauty site, with Net-a-Porter saying it wants to “bridge the gap” between the physical and digital art worlds.

The site will feature a series of drops from select artists, with the launch of the collaboration featuring 10 framed prints by Guy Bourdin, exclusive to Net-a-Porter.

Digitally verified there will be less than 100 units of each piece and will cost £1500.

The partnership will propose new artists every three months.

THE WHY ? The interprofessional marriage would be Net-a-Porter’s first step into the world of art, with Lea Cranfield, director of buying and merchandising at Net-a-porter, saying they “expect many more” .

She continued, “For the launch of Art at Net-a-porter, our goal is to offer our customers the same level of world-class curation and expertise that is synonymous with our entire purchase. Our partnership with ap8.art, a true innovator in this field, offers our global clients an incredible selection of unique and collectible photographs of the iconic Guy Bourdin.