Fashion brands

Fast-fashion brands, definition, environmental impact

If you’re shopping for clothes, chances are fast fashion will be an integral part of your routine. Even if you don’t buy it, you’ll probably come across it when you’re walking around the mall, scrolling through your social media feeds, or looking for a new outfit to buy. At this point, finding cheap, trendy, and new clothes is as easy as grabbing a cup of coffee. Some brands have been around for decades, and recently, new online-only retailers have taken over the space. What they all have in common is that they sell the best trends at the lowest prices.

While having cheap clothes at your fingertips might seem like a dream, fast fashion comes at a cost – and people and the planet are paying for it. The garments made by these companies are often created using exploited labor around the world. It’s also made in large quantities, with materials like plastic, which break down in our water systems. According to a study by the Ellen MacArthur Foundation reported by, from 2000 to 2015, clothing sales doubled to about 200 billion units per year, while the average time people wear clothes fell by 36%. , which means that people shed their clothes at some point. higher rate than ever before. The clothes then end up in landfills or second-hand markets, where they impact both the health and livelihoods of local communities in the global majority.

Simply put: fast fashion isn’t slowing down, and that’s a big deal for all of us. So how did we get here, and what can we do to stop it? Read ahead to learn more.