In light of the devastating news that the Supreme Court effectively overturned Roe v. Wade, a 50-year-old case that had long since established constitutional protection for a pregnant person’s right to an abortion, there was a plethora of reaction from around the world. the country. Given the immeasurable magnitude of the SCOTUS decision, the reversal of basic and fundamental human rights has eclipsed nearly every aspect of the conversation in our country.
Many notable fashion brands were quick to express their vehement disapproval of the SCOTUS news on social media, offering solutions and hopeful bursts of accessibility as eight states lit up their laws trigger and officially declared abortion illegal. Brands such as Tory Burch, Gucci, Levi’s and Ralph Lauren have already promised to help and cover the costs of any US employee who needs access to abortion resources. Gucci issued an official press release when information about the reversal of Roe v. Wade were disclosed to the public, stating, “The company will now reimburse travel expenses for any U.S. employee who requires access to health care not available in their home country.”
In addition to pledges of employee support, brands have also urged followers and consumers to take action. From Gucci posting about its Chime for Change campaign, an initiative committed to providing a voice and resources in the fight for gender equality, to Tory Burch posting a statement on Instagram highlighting the importance of voting, fashion brands are are mobilized against the decision of the Supreme Court ruling.
Ahead, read what the biggest fashion brands have to say and how they act.