Fashion brands

Fashion brands are now using NFTs to achieve their sustainability goals – WWD

NFTs have officially entered the sustainable development scene.

Los Angeles-based pandemic-born Polite Worldwide label dives into the NFT space with nonprofits Lonely Whale and Coral Gardeners promoting marine wildlife preservation with its capsule launch ” Impact Star ”.

The NFT capsule features a range of spiky, flashing stars clad in designer rectangular frames.

A total of 100 philanthropic events will be broadcast, the profits being distributed equally for each organization. Essentially there will be 50 NFT priced at $ 100 for the benefit of Coral Gardeners and 50 NFT priced at $ 200 for the benefit of Lonely Whale.

There are 23 additional pieces in the NFT Impact Star capsule – some of which are 3D designs – that range in price from $ 100 to $ 1,000. The capsule is available from November 15 to December 15 on and

“We were intrigued by the NFT space and the opportunity to expand art into the digital community,” Tavia Azzinaro, Polite Worldwide Co-Founder, told WWD. “We wanted to approach our NFT collaboration with The Next Cartel on the basis of impact, philanthropy and heightened awareness towards the organizations that we believe work; Solitary whale and coral gardeners. This has been a great way to balance our contribution in this space while investing in initiatives that are good for the environment. “

Azzinaro is hoping that new audiences will begin to engage with the brand after the capsule is released.

And it could be a game to watch as more brands use NFTs to support their enduring efforts.

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