Emperia’s virtual experiences integrate directly into the brand’s existing e-commerce solutions, enabling direct payment and inventory management, the company said in a press release.
Using Emperia’s data analytics, marketers can optimize product placement based on user interactions, determine which products are most popular, analyze traffic and track user activity to increase engagement, customer loyalty and ultimately sales.
UK-based Emperia, a developer of virtual reality technologies for retail, has announced the launch of a new SaaS solution, Artemis. The solution will give luxury fashion brands full control over the placement of their products in their virtual stores. Brands can update their collections and refresh the space with seasonal themes in 30 minutes.
Emperia prepares brands for a strong presence in the metaverse with 3D virtual reality stores that communicate the brand narrative through interactive and immersive virtual experiences. Giving designers full control over visual merchandising allows them to keep their virtual store up-to-date with the latest products, while better aligning with their physical locations, allowing them to maintain a strong omnichannel approach.
“The last 12 months have been pivotal in our space, with brands beginning to move from a mindset of one-off virtual promotional experiences to a notion of building permanent online flagship stores, which requires a look and feel different, and Recognizing that customers will use these spaces for the long term, and the need to constantly change or update the virtual store, in the same way they would change their physical space, Emperia has created a platform that enables full customization of both product display and decoration, allowing brands full creative control; a new era in designing immersive virtual retail experiences” Olga Dogadkina, co-founder and CEO of Emperiamentioned.
Fibre2Fashion (SF) News Desk