Fashion brands

Bewearcy in the US helps fashion brands embrace the circular economy

US-based Bewearcy helps fashion brands integrate into the circular economy and gain customer loyalty by offering them purchase credit in exchange for pre-loved clothes. Bewearcy believes that a new exchange service will make it easy for customers to give away their old clothes and renew the wardrobes of their favorite fashion brands.

Along with fashion companies, Bewearcy helps embrace the core value of sustainability and simultaneously increases average revenue by 68% and customer retention rate by 77%, Bewearcy said in a press release.

“The key idea behind this was to merge the resale and retail markets and provide an opportunity for brands to go green and consumers to easily renew their wardrobes,” said Ivan Cherkachin, founder of Bewearcy.

US-based Bewearcy helps fashion brands integrate into the circular economy and gain customer loyalty by offering them purchase credit in exchange for pre-loved clothes. Bewearcy believes that a new exchange service will make it easy for customers to give away their old clothes and renew the wardrobes of their favorite fashion brands.

As an advocate for change, Bewearcy wants to encourage more conscious consumer behavior by integrating new purchases into the circular model. Considering that the resale process can be tedious and not always rewarding, Bewearcy takes full responsibility for customers to collect, dry wash and bring old clothes to market in exchange for purchase credit from partner brands. A purchase credit can be used as a discount and equates to 30-50% off the next purchase. With just one integration, Bewearcy helps fashion brands become more sustainable, gain new customers and retain old ones, the statement added.

The startup was launched in 2020 by Ivan Cherkashin and Oleg Abramov and recently completed the $ 420,000 investment round. Successfully collaborating with medium and upper medium fashion brands in Russia, Bewearcy now plans to expand. Using Bewearcy is neat and straightforward: the service unites consumers, brands and second-hand markets, providing an effortless and beneficial way to increase sustainability in fashion retail.

Fibre2Fashion Information Office (RR)


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