Fashion brands

9 sustainable beauty and fashion brands

Buying sustainably should happen all year round, but if you haven’t been as ethical as you’d like, here’s your chance: Earth Day is coming on April 22.

Earth Day is a special time to learn about the environmental footprints your favorite companies leave in their wake, including the process behind how each beauty item or garment reaches your hands, from the earliest stages of creation landing at your doorstep.

Opting for less expensive skin care, hair care and makeup products and better quality clothes can only benefit the whole world. That’s why we’ve rounded up our favorite sustainable brands to buy this week, all of which are committed to overcoming outdated and harmful environmental practices and putting the planet first.

And, if your wallet isn’t equipped to contribute this time around, consider celebrating Earth Day in another way, such as hosting a local park cleanup, switching to a reusable water bottle or finally moving towards composting – the possibilities are endless.

Alpine Beauty


Fun fact: Alpyn Beauty is the only skincare brand to sustainably harvest artisanal ingredients from the glistening mountains of Jackson Hole, Wyoming. “When done sustainably and with respect, only the fruit, flowers or branches are carefully removed, and the living plant is left healthy and intact,” the brand writes on its website. Only the finest botanical extracts are used in their clean formulas, from retinol alternative creams to willow bark plumping lip mask. Alypyn Beauty is also part of Sephora’s Clean + Plant Positive initiative and donates a percentage of its sales to the Grand Teton National Park Foundation.



Wolven is a women-founded BIPOC brand that seeks to promote environmental protection, community and inclusivity through its sustainable sportswear, each made from post-consumer recycled water bottles. “Wolven’s commitment to sustainability goes beyond sustainable fabrics and is the essence of the brand’s ethos,” Wolven wrote of his efforts. It offsets carbon emissions by donating 1% of its annual revenue to environmental organizations and removing one pound of plastic from the ocean for every order. Shop flattering leggings and supportive sports bras in a variety of colors and prints to help.

thrive natural care


Thrive Natural Care’s herbal skincare is popular on Amazon for a number of reasons, and we’re betting one of them includes its use of exclusive native plants to boost soil and biodiversity on land under stress. deterioration in Costa Rica. The planet-friendly brand was among the first to receive a Launchpad Innovation Grant from Amazon for its regenerative business model and heroic mineral SPF formula, the Daily Defense Sunscreen Balm SPF 30 – it took the top spot on Amazon Beauty for 10 weeks.

By/Rosie Jane


By/Rosie Jane houses its line of clean fragrances and body care in 100% recyclable packaging. Additionally, the brand is part of 1% For the Planet, a commitment to stay single-use plastic free and become certified 100% carbon neutral by the end of the year. And he recently launched Calm the F*ck Down deodorant with natural, bacteria-fighting ingredients, just in time for summer.



Denim clothing brand DL1961 has kept sustainability at the forefront since 2008 by “overseeing the entire process from fiber to finished garment”. The brand begins each product creation by shredding old denim and post-consumer waste into smaller pieces of fabric and weaving them into fresh yarn made from eco-friendly fibers. There are plenty of offers in various styles for women, men and kids – start shopping by browsing its bestsellers, staff picks and sale items.



Korres is no stranger to sustainable practices – its Full Circle process is based on ethical, zero-waste sourcing that returns any unused organic matter to the soil as fertilizer. And just in time for Earth Day, the brand has released a limited-edition kit filled with its bestsellers: the $35 Seed to Skin Kit. The kit packaging and individual miniature-sized products are made from recycled materials at Korres’ in-house recycling lab in Athens, Greece. You’ll find popular formulas included, such as Santorini Grape Poreless Skin Cream and Greek Yogurt Foaming Cream Cleanser.



It’s no secret that Spanx’s wide selection of activewear, loungewear and everyday items are hugely popular (and loved by a long list of celebrities) – but did you also know that the brand offers two sustainable lines that are just as worthy of your attention? Each piece in the EcoCare collection is made from recycled nylon, while the Cotton Comfort collection includes underwear, bralettes and tank tops made from OCS-certified organic cotton for “comfortable all-day wear,” according to the brand.

Lisa says Gah

The independent, California-based brand and boutique pride themselves on their sustainable practices and emphasis on “considerable consumption, produced by local California partner factories, using natural fabrics and primarily biodegradable packaging.” One look and you’ll want to add on-trend clothes and accessories to your wardrobe, like sherbet-striped button-down shirts and plaid summer dresses. Celebrate Earth Day by checking out the brand’s current sale offering discounts of up to 75%.

hair story


Looking to reduce the clutter of shampoo bottles in your shower? This is where Hairstory wants to help. The haircare brand’s refillable sachets encourage less plastic and CO2 consumption – not to mention that its range of nourishing 2-in-1 formulas go beyond your average shampoo and conditioner. Shop for one of three New Wash hair cleansers designed to rejuvenate the texture and shine of different hair types. And, while you’re at it, take 10% off sitewide with code EARTH10 on Earth Day (April 22). Two percent of every sale will be donated to 1% For the Planet.