Fashion brands

5 local fashion brands that should be on your radar right now

Picture: Instagram

There has been a visible change in our shopping habits over the past few years. The need to create positive social impact, coupled with increased awareness, has driven us to prioritize responsibly made local labels. With that in mind, we decided to bring together four local fashion brands that have our vote.

Saltz and sand


Instagram: @saltznsandofficial

Saltz n Sand is a fashion brand specializing in casual wear for modern Indian women. The impressive label offers outfits with a touch of imagination. Their tasteful collection is crafted with luxurious yet tactile fabrics like faux leather and cozy knits. Choose from tye-dye or dreamy lace finishes to give your wardrobe a much-needed update with soft cut-out dresses, breezy dresses and sporty co-ords. “We realized there was a serious lack of fashionable loungewear available in the country and launched Saltz N Sand in mid 2020. The response has been phenomenal and there are lots of new things in the pipeline. “, shares Ena Singh, founder of Saltz n Sand.

Simitri’s House

Simitri's House

Instagram: @houseofsimitri

Gayatri Chopra and Pallavi Chopra wandered the world, eventually establishing their brand of striking handbags. Gayatri manages the design department and Pallavi oversees the manufacturing part. The label is the perfect blend of traditional craftsmanship and modern aesthetics, along with their commitment to sourcing locally. What makes their handbags and clutches different from those available on the market are the intricate details including feathers, beads, ruffles and embellishments. Their vibrant clutches are hugely popular on Instagram and they’re honestly all you need to add a pop of color to your otherwise basic outfit.

Inaya Accessories


Instagram: @inaya_accessories

The label, run by Paridhi Dhanuka, was born with the sole purpose of making high-end fashion jewelry affordable. Think intricate rings, chic earrings, vintage-inspired necklaces and more. The brand which is only two years old and already has many patrons, including Kriti Sanon, Sanya Malhotra, Malaika Arora, Sara Ali Khan, among others. That’s not all, they also have a thoughtful range of waterproof and everyday wear jewelry that you can wear every day without worrying about it.



Instagram: @miraggiolife

Striking the right chords between modern and contemporary, Miraggio crafts handbags for millennial women. Launched in 2019, the brand has a distinct fanbase due to its creative silhouettes like puffer jackets, mini totes, half moons, quilted minis, etc. When it comes to their color palette, they also have a lot to offer, from pristine whites to deep wines and multiple shades of browns, and beige. We’re especially in love with their new collection which features gorgeous everyday handbags in ice cream hues.

Zeeya Luxury Jewelry


Picture: Instagram

Hitakshi Agrawal grew up watching her mother make beautiful jewelry and that’s what inspired her to get into the business. She spent years studying art and fell in love with the process of designing beautiful jewelry. She eventually launched her brand, Zeeya Luxury, in 2017 and five years later established her name in the country. The Jaipur-based brand’s pieces are inspired by centuries-old Indian craftsmanship and are ideal for any jewelry lover with an eye for detail. Handcrafted polki haars, original pendants, elaborate jhumkas and colorful necklaces are the very essence of the brand.

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