Fashion brands

39 stylish gifts from rising fashion brands

It’s no secret that December is here, and it’s time to start thinking about all things holiday-related, even though many of us have had the joyous weather on our minds since the day after. Halloween. We’re still sharing our shopping lists for everything from decorating your home to upgrading your basics, but creating gift guides has got to be a favorite. Brands are launching their best products just in time for the holidays, there are quite a few sales and there’s just this joyful spirit in the air. And while it’s easy to look to major retailers for holiday shopping, there’s nothing more loving than a thoughtful gift from an up-and-coming brand that’s not as mainstream as what you’ll find at the moment. mall. If the people on your gift list (or even yourself) prefer unique and coveted finds, then this is the right place for you. Not only will you find something different, but you’ll also be supporting an independent business that will surely appreciate your patronage this season and next.

We’ve sorted through a variety of emerging brands and identified the best products that will be perfect as gifts or purchases you’ll want to treat yourself to at the end of the year. From soft cashmere to colorful jewelry, the finds below will be appreciated by anyone who knows a thing or two about the sartorial world. Keep scrolling to find out more.

All products shown are available for purchase through the Shop app, powered by Shopify, and were independently selected by the editors of Who What Wear for this article.