Three leading SoCal beach-based fashion brands come together to kick off summer in true coastal luxury style with the launch of “THE PICKLE”. The forward-thinking collaboration comes from Fenix Sportier, Ping Pong Surf Club and Good Together House, and is all about introducing sleek, elevated court-ready accessories suited to the sport’s growing obsession with pickleball.
“Pickleball is becoming an obsessively popular sport and, even more so, a great social activity. Isn’t it time to make it chic and add some style and luxury to the sport? said Lauren Bruksch, CEO/designer of Fenix Sportier, a premium athletics brand of luxury leather sports accessories, all designed and handmade locally in her Los Angeles studio.
The LE PICKLE capsule collection launches today with a “Ping Pong. Pickle. Pizza night
to the Laguna Beach retail mainstay of Good Together House, an upscale boutique by Laguna Beach design veteran Dana Marron (co-owner of Laguna Supply) embodying Laguna Beach’s understated and sophisticated “coastal luxury” aesthetic.
To create a truly unique “court to beach” inspired product, Ping Pong Surf Club brings its cool and artistic graphics to the collaboration, inspired by its flagship sold-out brand, LE SURF. All brands are conceived and designed by Founder/Designer Raan Mello, who runs the Ping Pong Surf Club and is a 20+ year veteran of the surf industry.
The LE PICKLE collaboration is a playful and chic name that nods to today’s pickleball obsession and infuses pickleball accessories with sophisticated, modern design and luxurious details like perforated leather, zippers and graphics. cool.
Fenix Sportier is the headliner of the capsule collection with the design of an exclusive collection of perforated leather pickleball covers/shoulder bags featuring the LE PICKLE graphic, as well as leather and suede cap holders and smaller dopp kits/equipment bags embossed with “Pickleball All Day Everyday”. .” Good Together House will also carry several other popular Fenix Sportier styles that are summer staples including clear beach/boat/pool tote bags in various sizes, stylish perforated leather visors and other small accessories perfect for life in the field and in the cabin.
With the demands of summer’s defining moments such as Memorial Day, Father’s Day and graduation, the founders of the collaboration wanted to provide an easy-to-go gift concept with an easy shopping experience. Many of the Fenix Sportier models can be further personalized by being sent to the brand’s nearby Los Angeles studio for monogramming and embossing, making them the perfect heirloom leather keepsake for important occasions.
The Fenix Sportier LE PICKLE capsule collection and other styles at Good Together House include:
- The Addict – Leather Pickleball Pouch/Shoulder Bag – $275
- Ball Boy – leather ball or wine rack – $180
- 24/7 bag – cosmetic bag/dopp/leather gear bag (“Pickleball All Day Everyday” or Tennis or Golf) – $175
- The Gameday Bag – a stadium-approved clear bag for the style-conscious sports fan, also now a must-have “it” bag – $375
- The Visor – perforated leather visor – $150
- Billie Bag – perforated leather tennis racket bag – $1,000
Good Together House will also feature a colorful collection of t-shirts, sweatshirts, bags, hats and rugs featuring LE SURF and LE PICKLE graphics.
A former Mattel executive and lifelong tennis enthusiast, Lauren Bruksch founded the Fenix Sportier label with a mission to bring style and fashion to the court. She envisioned a product she could take from the tennis court to a business lunch and launched the luxury athletics line in 2018 in Manhattan Beach, California. Now, the brand covers styles and sports with the aim of adding style and luxury to the sport, whether a player or a fan.
“We are thrilled to be a part of this SoCal collaboration and to work with other creative and beach-inspired minds. The Laguna Beach shopper is looking for understated luxury and high design details – casual, cool. THE PICKLE is exactly that,” says Lauren Bruksch, Founder of Fenix Sportier.