It’s my job as a publisher to scour the market for brands to know (and love) in the industry. This includes emerging brands, new luxury brands, vintage shops-the works. Today I’m going to give you an overview of the brands that have built up a cult following in the fashion community over the years. They are not your average and widely known designers, but I promise you they are worthy of the same hype. These brands have attracted a large following for many reasons, and their unique approach to design is a big part of it. If you name any of the labels below to someone in the industry, they’ll know exactly what you’re talking about before you can even finish talking. Some have been around for years and are must-haves in the cupboards of the style set, and some only started their journey recently, but have reached heights that will make you think they’ve been around for much longer.
I’m not the type to keep inside secrets, so if you’re looking to expand your fashion palette beyond mass retailers, this list is a good place to start. Whether you prefer a minimalist aesthetic or like to keep things lively and funky, there is an option for you. Keep scrolling to shop.
All products shown are available for purchase through the Shop app, powered by Shopify, and were independently selected by the editors of Who What Wear for this article.
Nanushka Naiya bag ($ 625)
If you were to look through a publisher’s fashion wishlist, she includes Nanushka. I’ve invested in a few purchases from the brand, and they tend to be my wardrobe favorites. The brand is known and loved for adding a subtle yet fun touch to minimal pieces.
J. Hannah Onyx and mother-of-pearl chess-encrusted signet ring ($ 420)
J. Hannah is not only appreciated for its unique jewelry. The brand’s nail polishes are also favorites of fashion girls.
Wild flower IPhone 11 Pro Max Rosé Latte Love case ($ 37)
Phone cases have become an accessory, and for that you can thank Wildflower. The Devon and Sydney Carlson brand are spotted in almost every mirror selfie I see on the ‘gram’. There are a variety of designs out there, so pick one that matches your aesthetic.
Boutique-Fishing Tezza ($ 92)
Brooklyn-based Shop-Peach is the boutique destination for those looking to upgrade their wardrobe with clean, on-trend items. Almost everything (including his shoes) is priced under $ 100, so be prepared to hit add to cart.
The Manso My ex’s funeral ($ 81)
The Manso changed the jewelry game last year for all the right reasons. The brand makes statement rings that you will never want to take off.
Brandon blackwood Syl bag ($ 170)
Brandon Blackwood is the handbag designer you should definitely have on your radar if he isn’t already. From its trunk style to the classic baguette, these fun-colored bags are a fashion favorite.
Ganni Recycled rubber Chelsea boots ($ 245)
Ganni has come a long way to wow everyone as an emerging brand at Copenhagen Fashion Week. The contemporary brand has become cult with its on-trend footwear, its use of bold prints and colors, and its ability to add “joy” to the fashion scene.
FROM AFAR Billy bag ($ 453)
BY FAR makes leather handbags and shoes that everyone knows and loves. The brand often incorporates silhouettes from the 90s, but make no mistake and think pieces are a passing trend. They are must-haves for sure.
Eliou Gaia necklace ($ 280)
Worn by celebrities like Kendall Jenner and Harry Styles, Éliou is the dream jewelry brand I want all my stacks of necklaces to be made of. The label incorporates pearls, seashells and glass beads to make jewelry that can still be worn every day.
Mansur Gavriel Mini scrunchie bag ($ 595)
Mansur Gavriel was a fashion staple when the iconic bucket bag was released, but the brand’s latest handbags and shoes are still worth a shot. Made with buttery leather that’s made to last, these accessories will be in your arsenal for a while.
Oma the label Olokun earrings ($ 79)
Oma the Label takes the lead in jewelry trends, especially in the gold category. From voluminous hoops to simple midi rings, the brand craft elevated pieces that you never have to think twice about wearing them every day.
Donni Cardi Sweater Duo ($ 159)
If you are looking to stay comfortable, Donni is the place to be. The brand keeps comfort at heart and creates the best matching sets, especially the two-tone options.
Simonett Nanu Spring Top ($ 95)
Miami-based Simonett is home to the hottest brands on the scene, including his own private label. The brand has taken the stage by storm with its Nanu Top, a knotted piece that can be worn in multiple ways.
And tiger Yang Dress in White ($ 245)
Sometimes all someone wants to do is don an airy, oversized dress, and Et Tigre makes the perfect pieces for the occasion. The dresses are ethereal and made of comfortable materials.
Meow Campbell corset ($ 225)
Designer Alexia Elkaim created her first pieces inspired by vintage items found in a flea market, and the brand has exploded since then. Her cult followers are obsessed with glamorous’ 90s pieces, such as bustiers, mini-dresses and avant-garde suits.
Outside voice 4.5 inch skort ($ 58)
If there was one signature workout brand for the sartorial world, it would be Outdoor Voices. The exercise dress is the most popular, but the brand also has a whole collection of leggings, sports bras and sports outerwear.
Paloma wool # 950 in Avelina ($ 173)
You’ve probably seen Paloma Wool’s quirky prints a lot before, but you can’t really get enough of them. The Spanish brand’s pieces are those that will forever delight your wardrobe.
Holiday etiquette Kokomo pants ($ 225)
If you’re wondering where the plaid jeans our editor-in-chief Anna LaPlaca wears in the promotional image came from, your search is over. Based in Australia, Holiday the Label manufactures printed jeans that have quickly become the best sellers in the industry.
Veda Black Honor Leather Blazer ($ 978)
Veda creates the leather outerwear that you will keep in your wardrobe for years to come.
Gimaguas Top Gizzo ($ 132)
Sisters Sayana and Claudia Durany created Gimaguas drawing inspiration from their Spanish roots and frequent travels. The brand is known for its cotton dresses, geometric prints, and artisan-made shoes and accessories.
Hill house Athena nap dress ($ 100)
With the rise of the cottagecore aesthetic, the Hill House Nap dress quickly became popular. It was no surprise to see fashion insiders announce that they were eagerly awaiting another drop.
The Frankie Shop Tulsi shirt ($ 93)
The Frankie store makes basics that will never feel “basic”. From the perfect oversized blazers to fun colorful poplin shirts, this is the ultimate fashion for refined yet innovative pieces.
Khaity The Maddy top ($ 1080)
While not all fashion insiders own a Khaite piece, surely they dream of owning and investing in one. It is difficult to choose a favorite of the luxury brand.
Sleeper Party Pajamas Set ($ 290)
Pajamas don’t have to be boring, and Sleeper proves it. Known for their Party pajama set, the brand takes sleepwear to a whole new level.
The line through K High Stevie ($ 110)
The Line by K offers versatile pieces suitable for any occasion without sacrificing comfort. Based in Los Angeles, the label offers simple basics with unique touches like cutouts, wrap-around details and sexy silhouettes.
Studio Loulou Larga knit dress ($ 419)
If you consider yourself a fashion minimalist then Loulou is the brand for you. You will find quality knits, leather essentials and many more tasteful pieces to suit your modern style.
This article originally appeared on Who what to wear
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