Dubai: Tamdeen, one of Kuwait’s biggest shopping mall developers and owners, is getting a taste for fashion.
The group – which develops Kuwait’s largest mixed-use destination “Al Kout” – has purchased 3oud, an online publication focused on fashion and lifestyle.
“Tamdeen Group aims to promote and support digital media in Kuwait and the region and keep pace with the technological boom in the fashion world,” a statement said. “The website is expected to gain visibility and popularity in the Arab Gulf countries and the Middle East after this step.”
In a statement, Mohammed Jassim Al Marzouq, President of Tamdeen, said: “This step came from our conviction of the need to keep up with the rapid development of the world of marketing and media. And due to the region’s need for such platforms that improve communication and support strong local talent, 3oud.com plays a vital role as one of the leading websites in Kuwait and the Gulf.
Tamdeen also owns the 360 Mall, a leading retail and entertainment destination in the Gulf State.
3oud was launched in 2015 by Zainab Alabdulrazzaq, who is today a prominent fashion commentator and trend researcher. In 2011, she joined Marie Claire of Arabia as the first Kuwaiti fashion editor.
– Zainab Alabdulrazzaq has become one of the region’s most influential fashion and lifestyle voices. She launched the portal in 2015.