Mummy Diaries star Sam Faiers and boyfriend Paul Knightley started their own business after Sam spent years running Minnie’s boutique with sister Billie.
Sam and Paul created All Bits London, a trendy clothing site, after having their first child Paul.
The reality TV star wanted to turn to another business after working with Billie in Minnie’s boutique for years.
During the last series of Mummy Diaries earlier this year, Sam had fans thinking his business was actually called Orbits London. But, other than the name, what do we know about Sam’s business?
When did Sam create All Bits London?
Sam started All Bits London in April 2017 with the partnership of boyfriend Paul.
They started the business in their own living room, before finding offices elsewhere and hiring a small team for the day-to-day management of the website.
Does Sam have her own clothing line?
Sam has yet to put her name on a clothing line, but has been open about where she gets her clothes from.
In an episode of Mummy Diaries earlier this year, Sam and Billie were seen shopping in Paris to order new inventory for their businesses.
What does All Bits London store?
All Bits London offers maternity wear as well as a range of clothing including jumpsuits, jumpsuits, knits, dresses, tracksuits, skirts and coats.
They also have a huge selection of shoes and accessories.