- Repeller, formerly known as Man Repeller, is closing its doors, Business of Fashion’s Alexandra Mondalek reported Thursday.
- The founder of the fashion publication, Leandra Medine Cohen, later confirmed the information in a statement to The Cut.
- According to BoF, Medine Cohen broke the news to employees on Monday during a Zoom meeting.
- The brand has seen some significant changes in recent months, including its new name and a push to recruit new staff and focus on more diverse coverage, as BoF points out.
- Medine Cohen also stepped down in June amid criticism of the publication’s lack of inclusiveness and the open letters she had published on racial justice.
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Man Repeller, which was recently renamed Repeller, is closing its doors, Alexandra Mondalek of Business of Fashion reported Thusday.
The founder of the fashion publication, Leandra Medine Cohen, confirmed the information in a statement to The Cut.
“I confirm that Repeller, formerly Man Repeller, is terminating its operations and offering severance pay to employees,” Medine Cohen told the publication. “The company has been self-funded through its operations since its launch ten years ago as a personal blog but due to financial constraints we are no longer able to sustain the business.”
Medine Cohen broke the news to employees in a
meeting Monday, according to BoF, while employees were told they would be notified of severance packages on Friday.
Repeller shutdown comes after months of turmoil, including criticism of Leandra Medine Cohen and the post’s lack of inclusiveness
In June, Medine Cohen said she would take a “step backwards” in the company following criticism in response to two open letters she posted on the site dealing with issues of racial justice and inclusiveness.
Medine Cohen Released his first open letter on the site on June 1, expressing her alliance in the wake of the Black Lives Matter protests and outlining the publication’s plans to hire more diverse talent and publish inclusive coverage.
Commentators found the letter to be deaf and questioned the company’s lack of diversity, alleging it had fired a number of people of color from its staff.
A commentator named Sabrina, who Insider confirmed to be Sabrina Santiago, a former photographer and photo editor at Repeller, also criticized the letter from the founder of Repeller and had an exchange with her in the comments. Santiago told Insider she hasn’t been with the company since April and couldn’t comment further.
“As a former POC employee who was fired during COVID-19, this ‘apology’ is a slap in the face and honestly shameful,” Sabrina wrote. “I have not been contacted in any capacity. I hope everyone sees that this is another performative attempt to cover up racist actions.”
Medine Cohen responded to Sabrina saying that she had “contacted you personally in the hope that you will be willing to continue the conversation”.
Sabrina responded, “To clarify, you contacted * moments * after this comment was posted.”
On June 4, the founder of Repeller published a second letter apologize and present the company’s plans for the future.
“The letter I posted on Monday provided insufficient explanation as to how I plan to change the way Man Repeller works, but I haven’t adequately addressed how it has already operated,” he said. she wrote. “I didn’t yet have a real understanding of the pain that was caused, which kept me and this company from living up to their promised expectations of helping women feel less lonely and more understood. “
Then, on June 10, Medine Cohen, announced the Instagram she was taking a “step back” from her role.
“Man Repeller was founded to celebrate self-expression in all its forms, but it became clear that I failed to fulfill this mission,” she wrote. “The team deserves a chance to show you what Man Repeller can be with me on the sidelines, so I’ll take a step back and let them show you.”
“You were right – although I have been able to write so intimately about every other experience in my life over the past decade, I have failed here,” she added. “It’s because it’s more than just exploring my feelings. It’s my ignorance. Ignorance is part of the problem. Separately, Man Repeller and I will be part of the solution. Much more to come. “
Before the site changed its name, Medine Cohen told reporters in June that the company had “a lot of work to do to build a better and more inclusive culture.”
Medine Cohen said Vox in an email that the company had “a lot of work to do to create a better and more inclusive culture” and that it had “taken the feedback from our current and former employees very seriously.”
The post was renamed with its new name and a new look to its website in September.
An article by the Repeller team at the time, said the updates were part of “bigger changes we’ve been working on both internally and externally this year – a transformation that extends beyond of the surface level of what simply Repeller looks loves and really reinvents what he is.“
Representatives for Repeller and Medine Cohen did not immediately respond to Insider’s request for comment.