Fashion brands

Fashion brands run by women with the hottest clothes


Fashion enthusiasts think beyond high-end brands like H&M and Zara to stay ahead of trends while making thoughtful choices. With a plethora of brands online to choose from, it’s clear that only the best will stand out from the crowd. To make your online shopping rituals smoother and more fun, we’ve selected five female-led fashion brands that define vacay chic.

1. July issue by Jyotsna Bisht

Image credit: Instagram / julyissue_online

Image credit: Instagram / julyissue_online

Celebrities love the brand, just like any forward-thinking person who doesn’t want to look like anyone else. A vacation or a brunch on the program? Check out their collection of the hottest summer co-ordinating bras and sets in vibrant colors and fun prints. The clothes give off a “chic, no-fuss girl” vibe and we are totally here for that.

Buy it here.

2. MIIA by Tania by Tania Mittal

Image credit: Instagram / miiabytania

Image credit: Instagram / miiabytania

A pioneer of slow fashion and sustainability with its capsule collections and the reuse of fabric waste for accessories that stand out, the brand has an undeniable appeal to attentive consumers. What makes their clothes all the more desirable is their ability to combine the latest trends and quality, while keeping them affordable. The candy color palette of their first collection is simply irresistible and we can’t decide what not to buy.

Buy it here.

3. The Finds of Nef by Nefertari Joshi

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Image credit: Instagram / nefsfinds

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Image credit: Instagram / nefsfinds

Think of collections inspired by beautiful beaches, rainforests, pretty gardens, or skies that look like paintings. This is exactly what this Instagram store offers and much more. Customer reviews are proof that it’s the perfect fit and contemporary designs that keep them coming back. Often sold out in a day or two, you have to keep an eye out for new launches to get your hands on their parts.

Buy it here.

4. Summer somewhere by Meghna Goyal

Image credit: Instagram / summerwomehwereshop

Image credit: Instagram / summerwomehwereshop

“Your dream vacation wardrobe” is how the brand defines itself in four words. We agree, absolutely. From gingham to floral prints, cowl necks to scarves, tie and dye to linen bras, their clothing encompasses all the trends millennials and Generation Z are betting on. Cottagecore charm with a breath of fresh air is perfect for any wardrobe.

Buy it here.

5. Swish Boss by Dolcy Bhatia and Simran Bhatia

Image credit: Instagram / swishbossofficial

Image credit: Instagram / swishbossofficial

Scrolling through the Instagram handle of Swish Boss feels like you have a glimpse of the latest trends. The brand’s signature dramatic sleeves, ruffles and bow tie would appeal to any #BossLadies looking to stand out through their outfits. Whether you want to buy a comfy t-shirt or a trendy dress, this is your one stop shop for everyone.

Buy it here.

Main image credit: Instagram // julyissue_online, Instagram / summerwomewhereshop



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