Fashion brands

Fashion brands are now using NFTs to achieve their sustainability goals – WWD


NFTs have officially entered the sustainable development scene.

Los Angeles-based pandemic-born Polite Worldwide label dives into the NFT space with nonprofits Lonely Whale and Coral Gardeners promoting marine wildlife preservation with its capsule launch ” Impact Star ”.

The NFT capsule features a range of spiky, flashing stars clad in designer rectangular frames.

A total of 100 philanthropic events will be broadcast, the profits being distributed equally for each organization. Essentially there will be 50 NFT priced at $ 100 for the benefit of Coral Gardeners and 50 NFT priced at $ 200 for the benefit of Lonely Whale.

There are 23 additional pieces in the NFT Impact Star capsule – some of which are 3D designs – that range in price from $ 100 to $ 1,000. The capsule is available from November 15 to December 15 on Thenextcartel.com/nft-store and Politeworldwide.com.

“We were intrigued by the NFT space and the opportunity to expand art into the digital community,” Tavia Azzinaro, Polite Worldwide Co-Founder, told WWD. “We wanted to approach our NFT collaboration with The Next Cartel on the basis of impact, philanthropy and heightened awareness towards the organizations that we believe work; Solitary whale and coral gardeners. This has been a great way to balance our contribution in this space while investing in initiatives that are good for the environment. “

Azzinaro is hoping that new audiences will begin to engage with the brand after the capsule is released.

And it could be a game to watch as more brands use NFTs to support their enduring efforts.

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