Fashion website

Anna Wintour and Keri Russell celebrate new children’s fashion website for the Vogue ensemble – The Hollywood Reporter


Anne Wintour is the most powerful woman in American magazines and one of the most influential in fashion, but that’s nothing compared to being a first-time grandmother. “I’ll show you a picture”, the Vogue the editor-in-chief said Thursday evening, beaming as she opened her iPhone to reveal a photo of 1-month-old Caroline, born March 28 in by Wintour son, Charles Shaffer, and his wife, Elizabeth.

Sylvana Durrett and Luisana Mendoza from Roccia thought of elegant women like Wintour when they created Maisonette.com, a organized E-commerce and lifestyle site that presents high-end clothing for babies and children, as well as decoration, gifts and toys. At a launch party at a Brooklyn gallery on Thursday night, Wintour was among those who joined the co-founders, both former Vogue Staff. “They have both been such a part of my Vogue life and personal life for so many years, I couldn’t dream of not coming ”, said Wintour. “They both have remarkable taste and are always good at seeing new things, and I think it’s going to be so good.”

Maisonette.com debuted in March and was born out of frustration to find more sophisticated children’s clothing than, say, Baby Gap. The site features hard-to-find brands that the pair bought directly – The Lace makers by Los Encajeros, a collection for home and children founded in Bilbao, Spain, in 1880, is an example, while also offering an online platform for small independent children’s shops around the world.

“It came from finding something we needed; we just wanted the site for ourselves, ”said Mendoza of Roccia. “We had kids at the same time and were extremely frustrated with the shopping experience, especially coming from the fashion world.”

Mendoza from Roccia has three children; Durrett has two and, at 36 weeks pregnant, is about to give birth to her third. “We wanted to provide an upscale luxury experience where they get top notch service and discover beautiful things that they wouldn’t otherwise find,” she said. The two women also put their Vogue experience to be exploited via the site’s editorial approach; on the current homepage you will find a Q&A with Michelle Monaghan, accompanied by photos of Real detective actress with her son Tommy and daughter Willow. “We also wanted to have fun doing it,” added Durrett. “We don’t want the site to be too serious. There is a lightness that we hope people will take away from the editorial elements. “

Also among the guests: Maggie Gyllenhaal, David Burtka, Karlie Kloss and Keri Russell, whose 5-year-old daughter shares the same preschool with one of the Durrett children. “Her Henry is one of the five Henrys in the class, and my Willa writes love notes to him all the time,” Russell said. “Sylvana is such a cool girl and such a great mom. She’s about to have her third baby, and I saw her come up two flights of stairs this morning with two kids in tow, and I knew she had this big event tonight. I was like, ‘What are you doing at the depot? Go home!'”

Seth Meyers and his wife Alexi Ashe crept in for dinner after his Late at night check-in, and Meyers quickly turned to his wife for any shopping questions related to their 1-year-old son, Ashe. “Alexi is amazing and handles it all beautifully,” he said. At the long table that stretched the length of the gallery, Meyers was seated next to Wintour: The pair had their heads together throughout the dinner, which left the other guests wondering if they were perhaps discussing their next host duties for June 5 CFDA Rewards. The Vogue the influence was also seen in the floral arrangements that spanned the entire length of the table, with a chic mix of lilac, lily of the valley and other fragrant flowers designed by Raul Avila, who also creates the floral design of the Met Gala. The dark pink hues of the event also extend into aperitif time, highlighted by Perrier toy Pink.

Such a chic party was not surprising, given the level of taste found on Maisonette, noted Burtka. “Sylvana is the friend of a friend, and what she and Luisana have made is so unique; it really is the Net-a-Porter of children’s fashion, ”he said. How could this apply to her 6 year old twins, Gideon and Harper? “They each have their own style – Gideon, you can put something in front of him and he will wear it.” He likes comfort – slip-on vans, especially if they’re shiny and silver, are a big thing for him right now, ”he said. “Harper has to do it all herself; you know kids have opinions now. And she loves big, frilly dresses, but sometimes you have to stick with it: “We need a special occasion for this dress, we can’t just wear it to school.” But she loves putting together outfits.

Russell agreed, adding that the site has helped her beyond being a fashion resource. “I can get Willa to do anything and say, ‘I’m going to buy you a new dress,'” she joked. “It’s her Kryptonite. “


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